Strategic Communications CoP Employee Spotlight: Haley Fuller

We’re excited to continue showcasing FMP’s Strategic Communications capability area by spotlighting Haley Fuller, a Senior Consultant and a member of FMP’s Strategic Communications Community of Practice. Haley received her bachelor’s degree in public health and Spanish from University of Georgia and her Master of Education in adult and lifelong learning from Penn State. A fun fact about Haley is that she grew up in Marietta, Georgia because her family moved there in 1995 to open a hotel in preparation for the summer Olympics! Keep reading to learn more about Haley, her journey to FMP, and her involvement in the Strategic Communications CoP.

Tell us about your professional/educational background.

The first decade of my career was spent in healthcare, where I worked to disrupt the environment of patient experience and patient education through innovative practices and a focus on accessible communication. Life threw me some curve balls, prompting a deep self-reflection and decision to leave healthcare. I joined FMP in 2023.

What is something you are passionate about?

Congenital heart disease (CHD) awareness, as my two-year-old son is a heart warrior. Prenatal detection through high-quality diagnostic screening, wraparound care for families at time of birth and surgery, and access to lifelong support services are priorities that I advocate for through fundraising and the sharing of our story. I am also actively engaged in support groups that support parents across the US experiencing the trauma of a CHD diagnosis. 

What brought you to FMP?

By word of mouth! In speaking with a friend and current employee, she encouraged me to look at FMP as I assessed the possibility of a career shift out of healthcare. In many industries, opportunities are driven (and restricted) by the letters after your name, and healthcare is certainly one of those. Early on in my interview process for this role, I recognized that this was not the case at FMP. Here, you aren’t limited by your degree, prior experience, previous roles, or the letters after your name. If an area of business interests you, FMP encourages and supports your pursuit of it.

What do you like the most about working at FMP?

FMP allows everyone to come to work as their authentic self. At prior organizations, I was hesitant to indicate my age, as I was fearful that I’d be viewed as young or inexperienced; hesitant to share that I was a mom, as I was fearful that I’d be viewed as less dedicated to growing my career; hesitant to speak about my skillset and education, as I was fearful that I’d be reminded of what I was lacking. Since day one at FMP, I have felt that FMP is an environment built on personal authenticity, affirming behaviors, and empowering teams. 

What is exciting to you about strategic communications?

Let’s be real – people digest information very differently today than in years past. Understanding audience information-gathering patterns helps strategic communication teams tailor content so that the reader can attain information quickly and act upon it. Tailoring communications to the audience is vital – whether that is through incorporating engaging graphics, using simple and plain verbiage, or leveraging a quick reading pattern such as the bullets and bolding combo. I enjoy learning about the client audience and working with them to develop a communications plan that is engaging and impactful. 

What do you enjoy most about being part of the Strategic Communications Community of Practice?

Within the Strategic Communications Community of Practice, we all bring different skillsets and experiences to the table. We are able to support and challenge each other. The Community prioritizes collaboration and innovation, which helps to ensure that we provide the highest-quality deliverables to our clients. 

What is your favorite strategic communications project you’ve been involved in and why?

I am currently assisting a client in the creation of style guide. Currently, the lack of a style guide presents a challenge when it comes to drafting high-quality communications with a consistent voice, word choice, and alignment with the brand. The style guide is a culmination of various feedback sources, industry best practice resources, and existing writing style guides. Once implemented, this will allow the team to reduce review and revision time, convey consistent messaging, and build credibility as a team that delivers high-quality, brand-aligned collateral.

Zoe Nerantzis joined FMP as a Consultant in May 2020 and works with the National Science Foundation team by supporting NSF’s learning and development branch. Zoe is from Rockville, Maryland and can generally be found reading fantasy novels, working out in her basement, or rooting for the Washington Football team.