FMP Consulting Core Capability: Supporting Strategic Communications for Modern Organizations

Introduction

Organizations have more ways to communicate with their employees and audiences than ever, but this hasn’t automatically resulted in deeper connections and greater influence. Instead, it has become more challenging to vie for, capture, and keep their attention. And further, capturing attention is only part of the objective; what organizations really want is to drive their target audience to action, whether that’s using the resource, taking the survey, applying for the job, or buying the product.

FMP Consulting, a leading-edge professional services firm with over 30 years of experience providing evidence-based workforce and organizational management solutions, brings the technical expertise and experience to help organizations captivate their audiences, communicate their unique value to stakeholders, and engage their employees. We offer comprehensive strategic communication and design services from routine internal communications to multi-modal, multi-phase campaigns. We support organizations in planning and ideating campaigns; executing communication distribution schedules; developing concise, potent messaging; creating original content; and evaluating the effectiveness and impact of communication efforts.

Planning, Campaigns, and Schedules

Strategic planning forms the bedrock of successful communication initiatives. At FMP, we collaborate closely with our clients to develop robust communication strategies that align with their overarching goals. Our expert team starts by conducting thorough research to understand your organization, target audience, and industry landscape. This deep dive allows us to create tailored campaigns and detailed schedules that optimize resources and ensure timely delivery.

Whether we’re working with clients to launch a new product, manage a crisis, or enhance brand visibility, our strategic approach involves:

• Comprehensive Campaign Development: From initial concept to execution, we design campaigns that resonate with your audience and reinforce your brand identity.
• Effective Scheduling: We meticulously plan and manage timelines to maintain momentum and meet objectives without compromise.

Messaging

Clear and consistent messaging is key to garnering engagement. We excel in creating concise communications that resonate with your target audience. We take care to learn your organization and use our understanding to help you build a strong brand identity. We develop language that reflects your values and goals, ensuring consistency and alignment across all messaging. Our messaging strategy involves:

• Brand Alignment: We work closely with your team to define and refine your brand narrative, ensuring all communications reflect your brand’s essence and objectives.
• Audience Engagement: By understanding your audience’s preferences and behaviors, we tailor messaging to foster meaningful connections and drive engagement.

Content Creation and Design

Our creative team specializes in developing and curating compelling content for various purposes, including internal and external communications and social media management. Whether it’s crafting compelling copy, designing eye-catching graphics, or producing multimedia assets, we offer a diverse range of services including:

• Creative Storytelling: Our team excels in storytelling across platforms, ensuring your message resonates with diverse audiences.
• Visual Excellence: From branding and graphic design to video production and social media management, we create visually stunning content that captivates and inspires.

Measurement and Evaluations

We employ advanced reporting and analytic tools to monitor and measure the impact of our communication deliverables. Our evaluation includes tracking audience reach, engagement levels, and feedback. By prioritizing measurement and evaluation, we ensure our strategies remain agile and responsive to changing market dynamics and audience preferences. Our commitment to transparency and collaboration means we partner closely with your team to achieve measurable results and sustainable growth.

Conclusion

At FMP Consulting, we are committed to delivering strategic communication solutions that empower modern organizations to achieve their goals. By integrating meticulous planning, compelling messaging, creative excellence, and rigorous evaluation into our services, we enable our clients to navigate complex communication landscapes with confidence. Partner with us to elevate your communication strategy, engage your stakeholders effectively, and propel your organization toward sustained success in today’s competitive environment.

Visit our website to learn more about our capabilities and success in the strategic communications space.

Risa Witherow, a Senior Consultant, has been a part of FMP Consulting since May 2021. She earned an M.A. in Industrial/Organizational Psychology and a B.S. in Communication Studies and Writing from Middle Tennessee State University. Risa has three years of experience working with clients in the public and private sectors to improve the functioning and effectiveness of their organizations and enrich the experiences had by their employees.

Shahnaz Uddin is a Senior Consultant at FMP, providing services in the areas of Organizational Change Management, Communications, Training, and Project Management. Shahnaz earned an MBA in International Business from American University and a Bachelor of Science in Public Health from the University of Maryland. She is SCRUM certified (CSM) and PROSCI ADKAR trained in Change Management.